Ameria releases its second study report on Armenia’s retail trade
YEREVAN, June 10. /ARKA/. Ameria consulting company has released the results of its second large-scale study of the retail trade and fast moving consumer goods market in particular, the company’s press office reported.
The report provides both the outcome of the study in 2014 and comparison with the results of the first study in 2012. The comparison gives an overview of the developments in recent years, major market players (supermarkets) and market development trends.
The study was based on both primary and secondary data and covered 1,000 people in Yerevan.
The study showed the volume of fast moving consumer goods (FMCG) dropped by about 4% (6% in dollar equivalent) in the last two years due to reduction in population’s expenditures because other spending is prioritized when there are no income increases. In particular, tariffs for gas and electricity rose substantially as from the second half of 2013.
Yet, households with highest income have not cut their FMCG spending, unlike the groups with lower income. Bearing in mind certain increase in population’s income and expenditures (as claimed by macroeconomic data), the authors say population is getting more polarized in Yerevan. On average, monthly FMCG expenditures per household is assessed at 144,000 drams.
Reduction in households’ FMCG spending and shutdown of one of the biggest supermarket chains, Star, in 2012 led to decrease of the share of supermarkets and hypermarkets in overall FMCG market from 52% to 47%. At the same time, the role of small shops has grown.
The study says women are more active in shopping than men. The most active group is 46-55-aged women constituting 15% of the overall number of buyers.
Mid-term and long-term global trends (included those for comparable countries) indicate development of supermarkets and hypermarkets has greater potential. In this respect, competition will sharpen especially when Carrefour arrives. The authors say if there a re several Carrefour shops, the competition both for leading supermarkets and small shops will sharpen also in terms of price to quality relation, according to the report.
Ameria is a group of professional services companies registered in Armenia with the objective to provide a comprehensive package of professional advisory and assurance services. Ameria specializes in five major areas of professional activities: business, financial, accounting and tax, legal advisory services and investment consulting. Established in 1998, the company has become a leader in the Armenian market of advisory services bringing an international reach and local touch to complex issues rising in more than 30 industry sectors. ($1=412.86drams). –0--