Armenian TV channels' earnings grew by 64 percent in 2019
17.06.2020,
15:52
Armenian television channels' earnings in 2019 surged by 64.4%, or almost the equivalent of $10 million, according to Babken Tunyan, MP from the ruling My Step parliamentary bloc.
YEREVAN, June 17. /ARKA/. Armenian television channels' earnings in 2019 surged by 64.4%, or almost the equivalent of $10 million, according to Babken Tunyan, MP from the ruling My Step parliamentary bloc.
Speaking in parliament today he said it was an indication of a dramatic drop in unreported activity in this sector.
Citing statistical data, he said the TV channels' average earnings form the provision of services and the preparation of broadcasts over the past 10 years stood at about 7-8 billion drams.
According to him, in 2012-2016. Armenian private TV channels reported losses, in particular, in 2015 they posted a decline of 1.2%, in 2016 - 4.2%, and only in 2017 they began to report profit.
He said in 2018, the sector reported a growth of 3% and earnings to the tune of 7.4 billion drams, and in 2019, their revenue grew by 64.4% or 4.8 billion drams (about $10 million) amounting to 12.2 billion drams. He said the growth resulted from their exit from the so-called 'shadow' area.
For his part, the head of the National Commission on Television and Radio Broadcasting, Tigran Hakobyan, agreed that the lion's share of this amount was secured as a result of a drop in the shadow turnover.
He also drew attention to other various factors - such as reduced television viewing as more people are switching to the Internet.
“There are other factors, in particular, the income of TV channels has been decreasing since 2017, although according to experts’ estimates, the TV market is much larger than 7-8 billion drams, in particular, until 2015 it was estimated at 15-17 billion drams, after which it began declining,” Hakobyan said.
He noted that many television channels began to register sources of income, but many work without profit, as they serve political interests and have no task of obtaining commercial benefits.
“Today it’s difficult for media to exist at their own expense, because the advertising market, which is estimated at $25-30 million, is not enough to get quality content,” Hakobyan said. -0-
Speaking in parliament today he said it was an indication of a dramatic drop in unreported activity in this sector.
Citing statistical data, he said the TV channels' average earnings form the provision of services and the preparation of broadcasts over the past 10 years stood at about 7-8 billion drams.
According to him, in 2012-2016. Armenian private TV channels reported losses, in particular, in 2015 they posted a decline of 1.2%, in 2016 - 4.2%, and only in 2017 they began to report profit.
He said in 2018, the sector reported a growth of 3% and earnings to the tune of 7.4 billion drams, and in 2019, their revenue grew by 64.4% or 4.8 billion drams (about $10 million) amounting to 12.2 billion drams. He said the growth resulted from their exit from the so-called 'shadow' area.
For his part, the head of the National Commission on Television and Radio Broadcasting, Tigran Hakobyan, agreed that the lion's share of this amount was secured as a result of a drop in the shadow turnover.
He also drew attention to other various factors - such as reduced television viewing as more people are switching to the Internet.
“There are other factors, in particular, the income of TV channels has been decreasing since 2017, although according to experts’ estimates, the TV market is much larger than 7-8 billion drams, in particular, until 2015 it was estimated at 15-17 billion drams, after which it began declining,” Hakobyan said.
He noted that many television channels began to register sources of income, but many work without profit, as they serve political interests and have no task of obtaining commercial benefits.
“Today it’s difficult for media to exist at their own expense, because the advertising market, which is estimated at $25-30 million, is not enough to get quality content,” Hakobyan said. -0-
