VTB Bank (Armenia) and Visa Company launch marketing campaign “The Summer with VTB”

VTB Bank (Armenia) and Visa Company launch marketing campaign “The Summer with VTB”


YEREVAN, July 22. /ARKA/. VTB Bank (Armenia) and Visa Company have launched an annual marketing campaign “The Summer with VTB”, the bank’s press office reported on Monday. 

The aim of the company is to encourage non-cash payments made by using Visa cards. The bank’s Visa card holders, paying for goods and services over a period between July 20 and September 30 in any trade and service center in Armenia’s territory and abroad, will score bonus points – two points for every 1,000 drams paid in any trade and service outlets of VTB Bank (Armenia) and one point for the same amount paid through other banks’ outlets in Armenia and outside of it. 

Cardholders can score no more than 50 bonus points for one transaction. They don’t receive bonus points for paying bills for utility and other services via ATMs. 

Upon completion of the campaign, VTB Bank (Armenia) and Visa Company will raffle 100 prizes for the bank’s 100 clients with the largest number of points – 50 certificates for buying electronics and 50 certificates for formalizing banking products on preferential conditions: -1% on loans or +1% on deposits. The campaign’s top prize is a two-person trip to Malta. 

As VTB Bank (Armenia) CEO Yuri Gusev said, payment cards are the most technological and convenient banking products, and therefore the bank pays special attention to development of the plastic card business. 
VTB Bank Armenia (Armenian Savings Bank before June 2006) joined VTB Group in April 2004. VTB, the second largest bank of Russia, holds 100% of shares of VTB Bank (Armenia). VTB Bank (Armenia) has 67 branches all over Armenia’s territory - the largest branch network in the country. VTB Bank (Armenia) is reckoned among leaders for general indicators.

The bank’s assets totaled AMD 312.5 billion, liabilities AMD 268.5 billion and credit investments AMD 230.3 billion in early July 2014. Its capital amounted to AMD 44 billion. In the second quarter of this year, the bank accounted for the losses amounting to AMD 664.5 million. This is 1.4 times less than in the second quarter 2013. ($1- AMD 406.84). -0--

11:03 22.07.2014

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