YEREVAN, October 2. /ARKA/. Armenia’s Ministry of Economy intends to raise wine production and export three times by 2020, a chief of Industrial Policy Department at Economy Ministry Hayk Mirzoyan said Tuesday.
“We have designed a strategy for development of wine production in Armenia which we expect to have approved as soon as possible by the government. This strategy will allow to increase wine production and export three times,” he noted.
This goal must be achieved through gradual expansion of domestic consumption and appearance at new markets, also the State should support more actively the wine companies, he added.
Mirzoyan noted that wine consumption in Armenia is much lower than that of vodka and beer. That is why it is necessary to introduce “culture of wine” into Armenian reality, thus expanding the domestic demand.
He also mentioned that Armenian wine is expected to further enter Russian, Chinese and European markets.
Mirzoyan highlighted the Chinese market as having great potential for Armenian wine.
In 2011 Armenia procuded 5.6 million liters of wine; 12.5% of it was exported.
Wine production in Armenia advanced 11.8% in the first half of this year from a year earlier to 1.68 billion drams. Within the reported period 1.76 billion drams were earned in wine sales, which is 32.9% higher from the fist half a year earlier.
Armenia’s wine export rose by 16.7 % totaling in 522.7 million drams.—0--