YEREVAN, October 3. /ARKA/. Armenian wines demonstrate quite good quality, director of the University of Suze La Rousse, France, Rene Payan told a press conference in Yerevan Thursday.
“Armenian wines are not only of good quality, but are quite special due being blended from grapes different varieties available in the country, and because of landscape and climate variety”, Payan said.
According to the international expert, the variety of Armenian wines deserves being presented in wine shops all over the world.
Payan said local wine makers should pay attention not only to quality of the wine, but also to the standard of the technologies used in production, adequate marketing and promotion.
“If France is one of the biggest wine producers today, then Armenia is the cradle of winemaking and it should restore the traditions, re-establish its image and take its rightful place on the global viniculture map”, she said.
It took France some 300 years to do it, but Armenia, if managed skillfully, can achieve similar results by 2020, Payan said.
According to recent archaeological studies Armenia is one of global viniculture cradles. In particular, evidences of ancient wine-making were found in the territory of Areni cave area. Chemical analysis of the traces found on several clay crocks confirmed the dwellers were really engaged in winemaking in 4000 BC. Archeologists have also found press remnants, wine jugs and “waste products”. –0--