Hakobyan: TV commercials market in Armenia has dropped 2.5 times over past five years
23.04.2019,
12:40
TV commercials market in Armenia has dropped 2.5 times over the past five years, Tigran Hakobyan, the head of the National Television and Radio Committee, said Monday at the National Assembly’s session. “In 2013 and 2014 the amount of commercials with all their components was recorded at $35 million, while in 2018 it was recorded at $18 million,” he said.
YEREVAN, April 23. /ARKA/. TV commercials market in Armenia has dropped 2.5 times over the past five years, Tigran Hakobyan, the head of the National Television and Radio Committee, said Monday at the National Assembly’s session. “In 2013 and 2014 the amount of commercials with all their components was recorded at $35 million, while in 2018 it was recorded at $18 million,” he said.
Hakobyan said that this circumstance is hobbling development of TV channels and production of high-quality content and closure of provincial TV channels. “We attach importance to implementation of certain measures together with the government and the parliament to restore activities of provincial TV channels,” he said.
Tigran Hakobyan said that some countries, for example Baltic countries, have special foundations supporting establishment of public significance programs. “They are often financed by governments, and this allows TV channels to produce and broadcast content of public significance, since, given their advertisement needs, channels very often produce the content that can give nothing to the society,” he said. --0---
Hakobyan said that this circumstance is hobbling development of TV channels and production of high-quality content and closure of provincial TV channels. “We attach importance to implementation of certain measures together with the government and the parliament to restore activities of provincial TV channels,” he said.
Tigran Hakobyan said that some countries, for example Baltic countries, have special foundations supporting establishment of public significance programs. “They are often financed by governments, and this allows TV channels to produce and broadcast content of public significance, since, given their advertisement needs, channels very often produce the content that can give nothing to the society,” he said. --0---
