“Novosti-Armenia” News Agency presenting new project – Bloknot (Notepad) - that has no analogue in Armenian market
11.11.2016,
14:37
“Novosti-Armenia” News Agency is presenting a new project – Bloknot (Notepad) - that has no analogue in the Armenian market, the news agency reported on Friday.
YEREVAN, November 11. /ARKA/. “Novosti-Armenia” News Agency is presenting a new project – Bloknot (Notepad) - that has no analogue in the Armenian market, the news agency reported on Friday.
Bloknot is a section of the so-called “native advertising”, a type of advertising, usually online that matches the form and function of the platform upon which it appears. As a peg of modern digital marketing it can help the customer to dramatically increase the number of customers and sales. The aim of the native advertising is to create a more natural and less obtrusive (disguised) advertising appeal for clicks.
“We have been following with interest all the innovative trends, including in the field of advertising, for the benefit of our readers. This format of natural advertising allows users to find interesting content, and the brands – to tell inconspicuously about the product”, - said the director of “Novosti Armenia” Galina Davidyan.
The native (natural) advertising matches the form and style which would otherwise be seen in the work of the platform's editorial staff. The word “native” refers to this coherence of the content with the other media that appears on the platform. Instead of embedded marketing's technique of placing the product within the content, in native marketing the product and content are merged.
According to statistics, people pay attention to the native advertising, at least 25% more often than at traditional banners. And they do not just pay attention to it, they also share it. The time for watching native materials is about the same as that for conventional articles.
The popularity of native advertising is growing every year. Such traditional news sources like The New York Times, The Wall Street Journal, and The Washington Post use the new trend willingly.
Thus, the advantages of native advertising are evident.
Learn, use, get great results with the new project Bloknot of Novosti Armenia at http://newsarmenia.am/cards/.
Novosti-Armenia has been working in the information space of Armenia for more than 10 years and is one of the leaders of the media market. ---0----
Bloknot is a section of the so-called “native advertising”, a type of advertising, usually online that matches the form and function of the platform upon which it appears. As a peg of modern digital marketing it can help the customer to dramatically increase the number of customers and sales. The aim of the native advertising is to create a more natural and less obtrusive (disguised) advertising appeal for clicks.
“We have been following with interest all the innovative trends, including in the field of advertising, for the benefit of our readers. This format of natural advertising allows users to find interesting content, and the brands – to tell inconspicuously about the product”, - said the director of “Novosti Armenia” Galina Davidyan.
The native (natural) advertising matches the form and style which would otherwise be seen in the work of the platform's editorial staff. The word “native” refers to this coherence of the content with the other media that appears on the platform. Instead of embedded marketing's technique of placing the product within the content, in native marketing the product and content are merged.
According to statistics, people pay attention to the native advertising, at least 25% more often than at traditional banners. And they do not just pay attention to it, they also share it. The time for watching native materials is about the same as that for conventional articles.
The popularity of native advertising is growing every year. Such traditional news sources like The New York Times, The Wall Street Journal, and The Washington Post use the new trend willingly.
Thus, the advantages of native advertising are evident.
Learn, use, get great results with the new project Bloknot of Novosti Armenia at http://newsarmenia.am/cards/.
Novosti-Armenia has been working in the information space of Armenia for more than 10 years and is one of the leaders of the media market. ---0----
