“Armbrok” Rebrands as ROQ Capital
30.04.2026,
15:32
On April 29, a significant event for Armenia’s investment sector took place in Yerevan: the investment company “Armbrok,” with over 30 years of history, introduced its new brand - ROQ Capital. The official rebranding event was attended by around 300 partners, clients and guests.
YEREVAN, April 30. /ARKA/. On April 29, a significant event for Armenia’s investment sector took place in Yerevan: the investment company “Armbrok,” with over 30 years of history, introduced its new brand - ROQ Capital. The official rebranding event was attended by around 300 partners, clients and guests.
Over the years, “Armbrok” has built a reputation as a reliable and long-term partner, established a stable client base and secured a leading position in Armenia’s securities market. This experience and accumulated professional capital have become the solid foundation upon which the company’s next phase of development and major transformation has been built.
In a rapidly changing world, this decision was a natural one, as financial markets are becoming more flexible, more technological and more open, while a new investment culture is emerging and “Armbrok” simply could not remain behind these trends.
It is important to emphasize that the company has chosen not merely to follow these changes, but to shape them.
At the core of this transformation lies a simple idea: to become a more modern, more accessible and more global partner for our clients.
The company now operates under a new brand: ROQ Capital, which symbolizes strength, stability and new opportunities for capital growth.
As part of the rebranding, the company’s core color identity has been preserved: red remains the primary brand color, while the bull, symbolizing market growth and dynamics, continues to appear in the visual identity. At the same time, the brand’s visual language has become more modern, dynamic, and aligned with international markets.
As part of the rebranding, changes have also taken place within the group: Armbrok’s subsidiary, “Glocal” Closed Joint-Stock Company, has also been renamed ROQ Funds and will continue to carry out fund management activities, developing the group’s asset management direction.
Over the years, “Armbrok” has built a reputation as a reliable and long-term partner, established a stable client base and secured a leading position in Armenia’s securities market. This experience and accumulated professional capital have become the solid foundation upon which the company’s next phase of development and major transformation has been built.
In a rapidly changing world, this decision was a natural one, as financial markets are becoming more flexible, more technological and more open, while a new investment culture is emerging and “Armbrok” simply could not remain behind these trends.
It is important to emphasize that the company has chosen not merely to follow these changes, but to shape them.
At the core of this transformation lies a simple idea: to become a more modern, more accessible and more global partner for our clients.
The company now operates under a new brand: ROQ Capital, which symbolizes strength, stability and new opportunities for capital growth.
As part of the rebranding, the company’s core color identity has been preserved: red remains the primary brand color, while the bull, symbolizing market growth and dynamics, continues to appear in the visual identity. At the same time, the brand’s visual language has become more modern, dynamic, and aligned with international markets.
As part of the rebranding, changes have also taken place within the group: Armbrok’s subsidiary, “Glocal” Closed Joint-Stock Company, has also been renamed ROQ Funds and will continue to carry out fund management activities, developing the group’s asset management direction.
