IPM Research study finds VTB Bank (Armenia) most recognizable bank in the country
29.01.2018,
16:22
A study conducted by the IPM Research in Armenia’s capital city of Yerevan and four major cities in 2017 December has found the Russia-owned VTB Bank (Armenia) to be the most recognizable bank across the country, the bank said in a press release today.
YEREVAN, January 29. /ARKA/. A study conducted by the IPM Research in Armenia’s capital city of Yerevan and four major cities in 2017 December has found the Russia-owned VTB Bank (Armenia) to be the most recognizable bank across the country, the bank said in a press release today.
It said some 1,200 people aged 18-55 in Yerevan, Gyumri, Vanadzor, Armavir and Dilijan were embraced by the surveyed. The respondents were asked questions regarding the so-called Top of Mind awareness, a brand or specific product coming first in customers' minds when thinking of a particular industry.
The study also included other questions allowing to reveal the overall situation regarding the image of Armenian banks, the level of customer confidence in them, etc.
The results of the survey show that Top of Mind awareness indicator of VTB Bank (Armenia) has been steadily growing since 2014 standing now at 22.4%..
In particular, VTB Bank (Armenia) was found to be the leading bank in terms of total spontaneous awareness (67.02%), hinted awareness and Marketing Asset Index - 63.8%. The satisfaction rate of the bank was 19.9%, higher than any other bank in Armenia may boast of.
VTB Bank Armenia is owned fully by Russian VTB Group. VTB Bank (Armenia) has 67 branches across Armenia.-0-
It said some 1,200 people aged 18-55 in Yerevan, Gyumri, Vanadzor, Armavir and Dilijan were embraced by the surveyed. The respondents were asked questions regarding the so-called Top of Mind awareness, a brand or specific product coming first in customers' minds when thinking of a particular industry.
The study also included other questions allowing to reveal the overall situation regarding the image of Armenian banks, the level of customer confidence in them, etc.
The results of the survey show that Top of Mind awareness indicator of VTB Bank (Armenia) has been steadily growing since 2014 standing now at 22.4%..
In particular, VTB Bank (Armenia) was found to be the leading bank in terms of total spontaneous awareness (67.02%), hinted awareness and Marketing Asset Index - 63.8%. The satisfaction rate of the bank was 19.9%, higher than any other bank in Armenia may boast of.
VTB Bank Armenia is owned fully by Russian VTB Group. VTB Bank (Armenia) has 67 branches across Armenia.-0-
