"Little Man's Big Steps": Ameriabank Launches Star(t) Day Financial Literacy Event Series
20.02.2026,
12:05
Ameriabank held the first event in the Star(t) Day series for children aged 9-15 and their parents on financial literacy – a necessary skill for success in the modern world.
YEREVAN, February 20. /ARKA/. Ameriabank held the first event in the Star(t) Day series for children aged 9-15 and their parents on financial literacy – a necessary skill for success in the modern world.
According to Anna Vardanyan, Head of Digital Banking at Ameriabank, financial literacy in today's rapidly changing and technologically advanced environment is important for both children and their parents, who should begin paying attention to their children's financial education as early as age 6.
"Of course, you shouldn't start taking big steps at age 6. You need to talk to your child about money, explain what it's used for, how to earn it, and how to spend it. This is essential so that the child gradually develops their own attitude toward money," she said. The event included a special training session for children and parents, during which the young participants were introduced to the world of banking – learning about a bank, money, how to use cards, and how to safely use apps.
While the children participated in an interactive game on improving financial literacy, their parents took part in a panel discussion, "Stars of the Future: How to Develop Financial Independence from Childhood." The speakers shared their experiences on how to talk to children about finances, at what age children can be trusted to make their first independent purchase, and how to cultivate a culture of money use in children.
It was noted that independence in financial matters shapes a child's personality, while parental trust increases responsibility.
However, most participants agreed that financial incentives for children's daily activities at home and at school are inappropriate: it is better to find a way to engage a child than to pay them for what they should do. Anna Velitsyan, founder of the Parent's School NGO and child psychologist, believes it's important to instill in children the understanding that money doesn't fall from the sky.
"We also need to understand that money isn't a fetish and doesn't solve all life's problems. But we shouldn't avoid spending money either," she said.
According to Velitsyan, children need to be taught that money gives freedom and independence in many ways, as well as the opportunity to help others.
To promote financial literacy in children, Ameriabank has developed the MyAmeria Star app, which allows children to receive and use their first digital card—a Visa Star—under parental supervision. It can be used to receive transfers, make payments, and withdraw cash.
Ruanna Grigoryan, Head of MyAmeria and MyAmeria Star Products at Ameriabank, emphasized that the bank, as a technological and financial institution, prioritizes education, especially the dissemination of financial knowledge, and Star(t) Day is one such event.
"Ameriabank, as a large and responsible institution, always cares for its employees, clients, and the public at large, holding events like these, which are based on our mission to improve the quality of life," she said.
Ameriabank is confident that behind every "Star" are small steps taken by individuals toward financial literacy.
According to Anna Vardanyan, Head of Digital Banking at Ameriabank, financial literacy in today's rapidly changing and technologically advanced environment is important for both children and their parents, who should begin paying attention to their children's financial education as early as age 6.
"Of course, you shouldn't start taking big steps at age 6. You need to talk to your child about money, explain what it's used for, how to earn it, and how to spend it. This is essential so that the child gradually develops their own attitude toward money," she said. The event included a special training session for children and parents, during which the young participants were introduced to the world of banking – learning about a bank, money, how to use cards, and how to safely use apps.
While the children participated in an interactive game on improving financial literacy, their parents took part in a panel discussion, "Stars of the Future: How to Develop Financial Independence from Childhood." The speakers shared their experiences on how to talk to children about finances, at what age children can be trusted to make their first independent purchase, and how to cultivate a culture of money use in children.
It was noted that independence in financial matters shapes a child's personality, while parental trust increases responsibility.
However, most participants agreed that financial incentives for children's daily activities at home and at school are inappropriate: it is better to find a way to engage a child than to pay them for what they should do. Anna Velitsyan, founder of the Parent's School NGO and child psychologist, believes it's important to instill in children the understanding that money doesn't fall from the sky.
"We also need to understand that money isn't a fetish and doesn't solve all life's problems. But we shouldn't avoid spending money either," she said.
According to Velitsyan, children need to be taught that money gives freedom and independence in many ways, as well as the opportunity to help others.
To promote financial literacy in children, Ameriabank has developed the MyAmeria Star app, which allows children to receive and use their first digital card—a Visa Star—under parental supervision. It can be used to receive transfers, make payments, and withdraw cash.
Ruanna Grigoryan, Head of MyAmeria and MyAmeria Star Products at Ameriabank, emphasized that the bank, as a technological and financial institution, prioritizes education, especially the dissemination of financial knowledge, and Star(t) Day is one such event.
"Ameriabank, as a large and responsible institution, always cares for its employees, clients, and the public at large, holding events like these, which are based on our mission to improve the quality of life," she said.
Ameriabank is confident that behind every "Star" are small steps taken by individuals toward financial literacy.
