Yeremyan Projects unveils new brand of dairy products
02.05.2020,
12:08
The economic crisis, triggered by the global coronavirus pandemic, has brought a long string of new challenges for various businesses, making them look for ways to at least somehow mitigate the paralyzed situation.
YEREVAN, May 2. /ARKA/. The economic crisis, triggered by the global coronavirus pandemic, has brought a long string of new challenges for various businesses, making them look for ways to at least somehow mitigate the paralyzed situation.
However, there are organizations, which, thanks to their flexible business models, appeared to be capable of responding quickly and efficiently to the crisis. Amid the state of emergency and quarantine, declared by governments in a bid to contain the spread of coronavirus, news reports about the launch of a new business initiative is truly surprising.
The Yeremyan Projects Company (a chain of restaurants Livingston, Smoking Chief, Pandok Yerevan Getapin, Sherep, Lavash, Pandok Yerevan and a chain of fast food restaurants Yerevan Shaurma) has started production of dairy products (to be traded as Yeremyan Products) from the milk, which is produced on its own farm.
We asked Yeremyan Projects CEO David Yeremyan, Agricultural Project Manager Artsrun Khachatryan and Farm Management Consultant for Yeremyan Projects and Director of SmartAgro Arman Ohanyan to elaborate on the new direction of the Yeremyan Projects Company.
The potential is directed to agricultural projects ...
David Yeremyan, CEO of Yeremyan Projects
We were the first company in Armenia to have laid the foundation of the concept known as 'From Seed to Table,' which is the best solution in the context of quality assurance and control of products supplied to our 11 restaurants and several defense army units in Artsakh as part of military food supply program. In 2018-2019 we made investments in the agricultural sector and started two large-scale farming projects - a pig farm in Dilijan, and a pedigree livestock farm in the Jermuk region.
As part of this concept, we also opened a feed kitchen to supply farms with environmentally friendly feed, made of components, which undergo special processing. We rebuilt and restarted the large Artsakh kitchen with new workshops for dairy and meat products. Dairy products, meat and sausages, as well as canned goods are supplied to our talented restaurant chefs, as well as to the military units in Artsakh.
Because of the coronavirus outbreak, starting from March 16 we temporarily suspended our restaurant activity, directing our potential towards the production of agricultural products, which we intended to start later. Today, it has become more important and urgent in terms of ensuring food security and storing necessary reserves of quality food.
The dairy products produced on our farm will be presented to the Yerevan residents in May under the brand name "Yeremyan Products". We offer a fairly rich and wide assortment of dairy products that are in no way inferior to European quality criteria: pure natural milk, matzoon (fermented milk), butter, sour cream, cottage cheese, rezhan and many types of cheese - Lori, Chanakh, Imeruli, Teli, Mozzarella, Suluguni, Cream Cheese and Edam.
The European level quality of our products is primarily ensured by the application of identical approaches and technologies. The primary guarantors of quality are the cattle imported from Europe with genetically valuable breeds - purebred Angus, Fleckvieh and Holstein. To ensure their well-being, care, feeding and reproduction, we have built a progressive livestock complex.
To produce high-quality milk, we have installed machinery and equipment that meet international criteria, an advanced methodology for feeding and raising cows, using and localizing the experience of foreign partners and consultants working with us. One of the advantages is the use of mechanized milking of cows, which is the main guarantee for producing high-quality milk. From clean, disinfected cow nipples milk flows directly through the tubes to a closed refrigerator. Thus, we have completely eliminated contact with the external environment to preserve the quality taste and smell.
By keeping the appropriate temperature, we transport the milk by a special milk truck to the newly built milk processing workshop of the Artsakh kitchen, where it undergoes the necessary processing: from pasteurization to packaging. Our factory is also furnished with equipment for the production of high-quality cheese.
Animal genetics is important, but not only ...
Artsrun Khachatryan, Head of Agricultural Projects, Yeremyan Projects Company
When I was first shown the 'From Seeds to Table' business concept of Yeremyan Projects, I was surprised because it was a business model that is not very common and very few organizations are guided by this approach all over the world. I am glad that I have joined this company's team: this project was very attractive and required professional input and great responsibility. Our goal was to get premium quality milk. And our team did everything possible and impossible, first ensuring the comfort of animals in accordance with all modern requirements.
When designing and equipping the cattle breeding complex, a lot of research was carried out taking into account every detail that would contribute to the production of high-quality products. Design was carried out by the advanced Swedish company DeLaval together with the specialists of CARD AgroService. Our farm consists of premises built from lightweight structures, with modern systems for efficient climate control.
We studied the experience of Armenia, Russia, Ukraine, the Netherlands and Sweden. We sent the management staff of the complex to these countries for training and exchange of experience. As a result of the efforts of the entire team and specialists of the company, we have now a cattle-breeding complex, which, by the way, is unique in its kind and technical equipment not only in Armenia, but also across the whole region. This is very encouraging, since Armenia has now an exemplary cattle breeding farm, which can become a new development incentive for other farms.
The farm is unique not only because the animals are regularly fed with healthy food, but also because they are taken care of in accordance with hygiene requirements. Systematic disinfection is carried out, automatic water supply devices, rubber mattresses for rest, automatic carding machines, filters, a powerful air conditioning system, automatic feeding system, brushes for automatic removal of manure and more are used. The farm has a fully mechanized milking parlor. Regular health checks of the udder of cows are carried out. The cows are kept in boxes without a leash and straw is used as a litter. As for the accounting and reporting of the physiological state of animals, a chip has been implanted in every cow, which provides updated daily information about the animal’s life through a special computer system. The farm has a program to improve the genetic qualities of animals, using artificial insemination technology.
Alpine meadow grass and cold water from streams, quality feed: nutritious dairy products
Arman Ohanyan, Farm Management Consultant, Yeremyan Projects, Director of SmartAgro
My first impression was that this a serious business approach, which inspired me. In addition, the task was a professional challenge - to ensure high quality milk from healthy animals. I would like to say that the factor of animal feeding plays an important role in ensuring the quality of milk. It was gratifying that the project took into account an effective solution to this issue. Our specialists plant seeds at the Yeremyan Projects livestock complex in Jermuk, securing part of the high-quality feed, which, after proper processing in the feed kitchen is delivered to farms.
It is very important to get the best feed through the mixer; the components are a mixture of mountain herbs, fresh green food and valuable alfalfa grown using the hydroponic system. Each of them plays a role in ensuring the quality and useful properties of the milk. Fresh green food grown through the hydroponic system is rich in vitamins and enzymes, playing a vital role in the diet of animals. Compared to other feeds, the digestibility of hydroponic green mass, rich in vitamins of groups A, E, B and folic acid is higher.
Speaking about the quality of mountain grass and alfalfa used in our feed mixture, I would like to refer to the conclusion of a laboratory examination of feed used in cattle breeding in Armenia, conducted by experts of the Nutreco branch of Trouw Nutrition International, which is our partner in the Netherlands. According to a laboratory examination of feed samples sent from Armenia, our mountain grass is valuable in terms of differentiation and structure of crude fiber and calorie content.
The quality of mountain grass is even better than meadow grass. Mountain grass can feed young cattle without restrictions, along with the use of animal feed. And alfalfa contains crude protein in large quantities. Thus, the alpine meadows of Armenia provide an opportunity to receive high-quality milk and dairy products.
The Jermuk region is favorable not only in terms of geographical location, but it is also rich in terms of quality water resources. It is noteworthy that the feeding and distribution of feed on the farm is automated, and the width of the feeders is convenient for the free movement of cows.
The quality of milk is invariable 12 months a year - with high fat content, high nutritional value, tasty and healthy ...
CEO of Yeremyan Projects David Yeremyan
The first consumers of the natural milk produced at our farm were our restaurants. The first assessment of the quality of milk was given by our demanding and professional chefs. Their opinion was clear-cut: we have got a result that could only be achieved using expensive European-made dairy products. In addition to a significant difference in price, the biggest advantage is that the quality of milk is the same 12 months a year - with high fat content, high nutritional value, it is tasty and healthy.
I would like to note that we are not yet talking about wholesales. Yeremyan Dairy Products, and later meat products will be available at the store of Lavash restaurant, which will soon open for this purpose. They can be also ordered with free delivery by calling 010 600 006. Be healthy and optimistic.-0-
However, there are organizations, which, thanks to their flexible business models, appeared to be capable of responding quickly and efficiently to the crisis. Amid the state of emergency and quarantine, declared by governments in a bid to contain the spread of coronavirus, news reports about the launch of a new business initiative is truly surprising.
The Yeremyan Projects Company (a chain of restaurants Livingston, Smoking Chief, Pandok Yerevan Getapin, Sherep, Lavash, Pandok Yerevan and a chain of fast food restaurants Yerevan Shaurma) has started production of dairy products (to be traded as Yeremyan Products) from the milk, which is produced on its own farm.
We asked Yeremyan Projects CEO David Yeremyan, Agricultural Project Manager Artsrun Khachatryan and Farm Management Consultant for Yeremyan Projects and Director of SmartAgro Arman Ohanyan to elaborate on the new direction of the Yeremyan Projects Company.
The potential is directed to agricultural projects ...
David Yeremyan, CEO of Yeremyan Projects
We were the first company in Armenia to have laid the foundation of the concept known as 'From Seed to Table,' which is the best solution in the context of quality assurance and control of products supplied to our 11 restaurants and several defense army units in Artsakh as part of military food supply program. In 2018-2019 we made investments in the agricultural sector and started two large-scale farming projects - a pig farm in Dilijan, and a pedigree livestock farm in the Jermuk region.
As part of this concept, we also opened a feed kitchen to supply farms with environmentally friendly feed, made of components, which undergo special processing. We rebuilt and restarted the large Artsakh kitchen with new workshops for dairy and meat products. Dairy products, meat and sausages, as well as canned goods are supplied to our talented restaurant chefs, as well as to the military units in Artsakh.
Because of the coronavirus outbreak, starting from March 16 we temporarily suspended our restaurant activity, directing our potential towards the production of agricultural products, which we intended to start later. Today, it has become more important and urgent in terms of ensuring food security and storing necessary reserves of quality food.
The dairy products produced on our farm will be presented to the Yerevan residents in May under the brand name "Yeremyan Products". We offer a fairly rich and wide assortment of dairy products that are in no way inferior to European quality criteria: pure natural milk, matzoon (fermented milk), butter, sour cream, cottage cheese, rezhan and many types of cheese - Lori, Chanakh, Imeruli, Teli, Mozzarella, Suluguni, Cream Cheese and Edam.
The European level quality of our products is primarily ensured by the application of identical approaches and technologies. The primary guarantors of quality are the cattle imported from Europe with genetically valuable breeds - purebred Angus, Fleckvieh and Holstein. To ensure their well-being, care, feeding and reproduction, we have built a progressive livestock complex.
To produce high-quality milk, we have installed machinery and equipment that meet international criteria, an advanced methodology for feeding and raising cows, using and localizing the experience of foreign partners and consultants working with us. One of the advantages is the use of mechanized milking of cows, which is the main guarantee for producing high-quality milk. From clean, disinfected cow nipples milk flows directly through the tubes to a closed refrigerator. Thus, we have completely eliminated contact with the external environment to preserve the quality taste and smell.
By keeping the appropriate temperature, we transport the milk by a special milk truck to the newly built milk processing workshop of the Artsakh kitchen, where it undergoes the necessary processing: from pasteurization to packaging. Our factory is also furnished with equipment for the production of high-quality cheese.
Animal genetics is important, but not only ...
Artsrun Khachatryan, Head of Agricultural Projects, Yeremyan Projects Company
When I was first shown the 'From Seeds to Table' business concept of Yeremyan Projects, I was surprised because it was a business model that is not very common and very few organizations are guided by this approach all over the world. I am glad that I have joined this company's team: this project was very attractive and required professional input and great responsibility. Our goal was to get premium quality milk. And our team did everything possible and impossible, first ensuring the comfort of animals in accordance with all modern requirements.
When designing and equipping the cattle breeding complex, a lot of research was carried out taking into account every detail that would contribute to the production of high-quality products. Design was carried out by the advanced Swedish company DeLaval together with the specialists of CARD AgroService. Our farm consists of premises built from lightweight structures, with modern systems for efficient climate control.
We studied the experience of Armenia, Russia, Ukraine, the Netherlands and Sweden. We sent the management staff of the complex to these countries for training and exchange of experience. As a result of the efforts of the entire team and specialists of the company, we have now a cattle-breeding complex, which, by the way, is unique in its kind and technical equipment not only in Armenia, but also across the whole region. This is very encouraging, since Armenia has now an exemplary cattle breeding farm, which can become a new development incentive for other farms.
The farm is unique not only because the animals are regularly fed with healthy food, but also because they are taken care of in accordance with hygiene requirements. Systematic disinfection is carried out, automatic water supply devices, rubber mattresses for rest, automatic carding machines, filters, a powerful air conditioning system, automatic feeding system, brushes for automatic removal of manure and more are used. The farm has a fully mechanized milking parlor. Regular health checks of the udder of cows are carried out. The cows are kept in boxes without a leash and straw is used as a litter. As for the accounting and reporting of the physiological state of animals, a chip has been implanted in every cow, which provides updated daily information about the animal’s life through a special computer system. The farm has a program to improve the genetic qualities of animals, using artificial insemination technology.
Alpine meadow grass and cold water from streams, quality feed: nutritious dairy products
Arman Ohanyan, Farm Management Consultant, Yeremyan Projects, Director of SmartAgro
My first impression was that this a serious business approach, which inspired me. In addition, the task was a professional challenge - to ensure high quality milk from healthy animals. I would like to say that the factor of animal feeding plays an important role in ensuring the quality of milk. It was gratifying that the project took into account an effective solution to this issue. Our specialists plant seeds at the Yeremyan Projects livestock complex in Jermuk, securing part of the high-quality feed, which, after proper processing in the feed kitchen is delivered to farms.
It is very important to get the best feed through the mixer; the components are a mixture of mountain herbs, fresh green food and valuable alfalfa grown using the hydroponic system. Each of them plays a role in ensuring the quality and useful properties of the milk. Fresh green food grown through the hydroponic system is rich in vitamins and enzymes, playing a vital role in the diet of animals. Compared to other feeds, the digestibility of hydroponic green mass, rich in vitamins of groups A, E, B and folic acid is higher.
Speaking about the quality of mountain grass and alfalfa used in our feed mixture, I would like to refer to the conclusion of a laboratory examination of feed used in cattle breeding in Armenia, conducted by experts of the Nutreco branch of Trouw Nutrition International, which is our partner in the Netherlands. According to a laboratory examination of feed samples sent from Armenia, our mountain grass is valuable in terms of differentiation and structure of crude fiber and calorie content.
The quality of mountain grass is even better than meadow grass. Mountain grass can feed young cattle without restrictions, along with the use of animal feed. And alfalfa contains crude protein in large quantities. Thus, the alpine meadows of Armenia provide an opportunity to receive high-quality milk and dairy products.
The Jermuk region is favorable not only in terms of geographical location, but it is also rich in terms of quality water resources. It is noteworthy that the feeding and distribution of feed on the farm is automated, and the width of the feeders is convenient for the free movement of cows.
The quality of milk is invariable 12 months a year - with high fat content, high nutritional value, tasty and healthy ...
CEO of Yeremyan Projects David Yeremyan
The first consumers of the natural milk produced at our farm were our restaurants. The first assessment of the quality of milk was given by our demanding and professional chefs. Their opinion was clear-cut: we have got a result that could only be achieved using expensive European-made dairy products. In addition to a significant difference in price, the biggest advantage is that the quality of milk is the same 12 months a year - with high fat content, high nutritional value, it is tasty and healthy.
I would like to note that we are not yet talking about wholesales. Yeremyan Dairy Products, and later meat products will be available at the store of Lavash restaurant, which will soon open for this purpose. They can be also ordered with free delivery by calling 010 600 006. Be healthy and optimistic.-0-
