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Yerevan Erebuni Plaza business center to host a CRM seminar

20.10.2014, 14:45
A seminar on CRM issues will be held at Erebuni Plaza business center in Yerevan on October 28-29, Mer Soft company reports.

Yerevan Erebuni Plaza business center to host a CRM seminar
YEREVAN, October 20. /ARKA/. A seminar on CRM issues will be held at Erebuni Plaza business center in Yerevan on October 28-29, Mer Soft company reports.

The Customer Relationship Management (CRM) is a system for managing a company's interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.

Mer Soft said attendees will master CRM methods and tools to ensure clients’ loyalty, ways to collect information from clients to boost sales, as well as efficient business-process management tools in sales and customer service.

The target audience is directors and founders of small and midsized companies, commercial directors, heads and staffs of marketing and sales departments.

The seminar will be delivered by founder of Mer Soft and co-author of Mer Soft CRM Garegin Sargsyan who has already introduced the CRM soft in many Armenian companies and has a five-year experience in the field.

The seminar will give an idea about CRM history, target audience, data collection tools, consolidated customer database, classification of clients and partners, customer segmentation, CRM system interlinkages.

Participants will familiarize themselves with types of relationship between clients and partners, sales supervision systems, assessments of customer loyalty and ways to increase it, consulting sales, cross sale, analysis of customer capacity and customer complaints.

The seminar will also tell about automated CRM systems, how they are applied in Armenian companies and what problems may be expected. Apart from this, Mer Soft will hold a presentation of its own CRM system. Issues related to integration of instruments, including SMS, e-mail, call center and web page, will be covered.

Registration is open via e-mail (info@mersoft.am) or through a phone call (+374 10 355 111; +374 77 355 111; +374 95 355 111).

Mer Soft Limited was founded in 2008. The company has taken up its niche in the software development market. The company aims at finding solutions to reduce manpower efforts, thoroughly studying clients’ needs and business processes before developing the soft, cutting expenditures and increasing income through software. –0--