Armenian Vivacell-MTS yet to settle rebranding issue
16.10.2008,
19:26
The Armenian mobile operator, VivaCell-MTS Company, has not yet settled the issue of rebranding, Andrey Terebenin, Vice-President of the Mobile Telesystems Company (MTS) for Corporate Communications, told ARKA.
YEREVAN, October 16. /ARKA/. The Armenian mobile operator, VivaCell-MTS Company, has not yet settled the issue of rebranding, Andrey Terebenin, Vice-President of the Mobile Telesystems Company (MTS) for Corporate Communications, told ARKA.
"We are discussing the issue of rebranding the company as MTS, and our idea is to combine the best of VivaCell and MTS," Terebenin said. He pointed out that the priority is international experience and roaming.
He believes that customers will in any case benefit from this innovation. Terebenin said that MTS' collaboration with VivaCell has brought about positive changes, and "the company has become stronger and is better developing" VivaCell-MTS (K-Telecom CJSC) is Armenia's leading mobile operator.
The company has GSM 900/1800 licenses effective until 2019. The MTS OJSC, Russia's leading mobile operator, holds 80% of VivaCell-MTS stock, with the rest 20% held by Fattouch Group (Lebanon). By September 1, 2008, the VivaCell-MTS had 1.66 subscribers.
VivaCell-MTS, co-branded company, launched its activities in Armenia as VivaCell. -0--
"We are discussing the issue of rebranding the company as MTS, and our idea is to combine the best of VivaCell and MTS," Terebenin said. He pointed out that the priority is international experience and roaming.
He believes that customers will in any case benefit from this innovation. Terebenin said that MTS' collaboration with VivaCell has brought about positive changes, and "the company has become stronger and is better developing" VivaCell-MTS (K-Telecom CJSC) is Armenia's leading mobile operator.
The company has GSM 900/1800 licenses effective until 2019. The MTS OJSC, Russia's leading mobile operator, holds 80% of VivaCell-MTS stock, with the rest 20% held by Fattouch Group (Lebanon). By September 1, 2008, the VivaCell-MTS had 1.66 subscribers.
VivaCell-MTS, co-branded company, launched its activities in Armenia as VivaCell. -0--
