“Karkomavto” plans to provide 10-15% of Armenian market for car oils ELF

YEREVAN, December 9. /ARKA/. “Karkomavto” plans to provide 10-15% of the Armenian market for French car oils ELF, said Head of Procurement and Delivery Department of the company Artavazd Minasyan.

The coverage of the market can reach 20% taking into account the active competition in this sphere. The company “Karkomavto” delivering car oils ELF to Armenia is going to conduct an active advertisement campaign for occupying the market. “It is very important for us”, he said. The company will train dealers and encourage them with different actions and surprises and even organize visits to European head offices.

Head of Marketing Department of “Karkomavto” Anna Keshishyan said that advertisement campaign started at the end of 2009.

“In 2010 we were more active. Now the situation has changed as competition exists”, said Keshishyan.

“We started from image advertisement and will inish with technical advertisement for the consumers. They should understand that we have high quality products and then speak about other things”, she said.

Sales Director of regional representation of European head office Nick Tomas said that presentation and seminar on ELF oils will be organized.

“We produce high quality oils for the cars and other machines”, he said.

The company uses innovations in the production of oils which allows to save fuel by 3-3.5%. The saving can be 6% depending on air temperature.

“We work with dealers in Armenia and try to expand our sale volume. Armenia is a developing country and there are many cars of European production which brings to the use of oils.

The imported high quality product is produced in Belgium and France. —0--