News conference to be held tomorrow in Yerevan as part of "Phillip Kotler in Armenia: 11/11/11" Project
11.11.2011,
03:20
Armenian Marketing Association and Spring Group are preparing a news conference to be held on November 11 at 11:00 in Armenia-Marriott hotel as part of "Phillip Kotler in Armenia: 11/11/11" project, Spring Group told ARKA News Agency on Thursday.
YEREVAN, November 10. /ARKA/. Armenian Marketing Association and Spring Group are preparing a news conference to be held on November 11 at 11:00 in Armenia-Marriott hotel as part of "Phillip Kotler in Armenia: 11/11/11" project, Spring Group told ARKA News Agency on Thursday.
The press conference will be the first event of the Marketing Week program, in which large regional and world marketing companies will take part.
Fahim Kibria, Kotler Impact Company CEO, Aram Navasaryan, chairman of Armenian Marketing Association, Armen Sargsyan, head of "Phillip Kotler in Armenia: 11.11.11" program, and Tatevik Simonyan, director of international projects, co-founder of SPRIN PR Company, will take part in the news conference.
The participants will present the agenda of the Marketing Week, details of official part of Phillip Kotler’s visit to Armenia and principles of accreditation of media outlets’ reporters.
Phillip Kotler, International Marketing Professor at Kellogg School of Management, the business school of Northwestern University in the United States, will come to Armenia on November 13 at the invitation of Armenian Marketing Association for five days.
Professor Kotler will deliver a series of lectures to mid-level and senior managers, heads of Armenian companies and students. He will present his new marketing concept “Marketing 3.0. Profitability, Returnability. Sustainability”.
ARKA News Agency is the general information sponsor of the program in Internet. -0---
