Beeline sales office opened in Yerevan, Armenia
YEREVAN, April 7. /ARKA/. The Beeline Company (the brand of the VimpelCom Company, Russia) has opened its first sales office in Yerevan. Speaking at the opening ceremony, Acting Chie Executive Officer (CEO) of the ArmenTel Company (Armenia), fully owned by the VimpelCom Company, Genady Kalgashkin reported that the new office is supposed to render new high-quality services.
“We are seeking to improve the quality of our services and be in line with our new quality and image at the new office,” Kalgashkin said.
He pointed out that the company has renovated 24 out of its 54 offices, with the rest to be brought to conformity with the new brand soon.
Kalgashkin said that among the company’s priorities is to improve the quality of communication and services, network development, more affordable prices, digitization of stationary network, launching of a convergent network, 3G services.
“We plan not only exterior renovation of our offices, but also higher-quality services, friendly cooperation, the formation of a leading company rendering services of international quality,” Kalgashkin said.
He did not cite the cost of rebranding, pointing out that the work has been done on budgetary funds.
As regards the technical aspect, Kalgashkin pointed out that the company has applied to the International Association for redranding as Beeline.
The Russian Vimpel Com Company, which renders communication services, has launched its Beeline brand in Armenia.
The company is rebranding both stationary and mobile communication services and is currently elaborating technical means. Specifically, customers can change the brand at any office of the company. New SIM-cards will be issued in mid-April.
The Beeline brand is estimated at 7.2bln AMD in Russia. It has been the most expensive brand for over two years.
The VimpelCom Group of Companies comprises companies rendering communication services in Russia, Kazakhstan, Ukraine, Tajikistan, Uzbekistan, Georgia and Armenia – an area with an approximate population of 250mln. P.T. –0--
