Pepsi unveils new logo and visual identity

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29.03.2023, 15:45

Pepsi, the iconic global brand, is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years.

YEREVAN, March 29, /ARKA/. Pepsi, the iconic global brand, is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years.

Pepsi will roll out the new look in North America this fall in time for the brand's 125th anniversary, and globally in 2024, marking the brand's next era with an eye toward the future, the company said in a press release.

The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining.

The new logo and visual identity pays homage to the brand's rich heritage while taking a big leap toward the future.

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.

PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. -0-

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