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Armenia has new tourism brand

24.05.2022, 10:09
Armenia’s Tourism Committee, an affiliation of the Ministry of Economy, unveiled Monday a new tourism brand of the country.
Armenia has new tourism brand

YEREVAN, May 24. /ARKA/. Armenia’s Tourism Committee, an affiliation of the Ministry of Economy, unveiled Monday a new tourism brand of the country.

The new brand embodies Armenia's ancient heritage, pristine nature, rocky landscapes as well as the country's hospitality, rich culinary culture and accessibility for tourists.

The brand's new slogan is "Armenia, The Hidden Track," meant to underscores the country's distinctive character as an unexplored gem.

"It's important for any brand, especially a tourism brand, to have a clear identity. We wanted a fresh and dynamic brand that will attract an international audience," said Economy Minister Vahan Kerobyan.

Sisian Poghosyan, the head of the Tourism Committee, said that Armenia has remarkable tourism potential due to its unique but largely unexplored cultural and natural resources as well as culinary and adventure experiences.

The goal is to identify and brand Armenia as an attractive tourism destination and strengthen its position in international target markets. -0-