Novosti Armenia news agency launches Yandex.Zen channel
03.09.2018,
12:24
Armenia news agency has launched a new Yandex.Zen channel to help form and promote creative content.
YEREVAN, September 3. /ARKA/. Novosti Armenia news agency has launched a new Yandex.Zen channel to help form and promote creative content.
"The new format helps the news agency build up an audience by showing publications to people with similar interests. One of the advantages of the channel is that it promotes the articles, attracting the attention of the interested audience," said Galina Davidyan, Director General of Novosti Armenia news agency.
The narrative format is bright and colorful content that attracts the attention of readers and is suitable for telling stories adapted for viewing on smartphones. Each narrative is a series of screens, which one can flick through. This format allows readers to create vivid stories, combining text, video, hyphas and images.
Novosti Armenia news agency has been operating for more than 10 years and is one of the leaders of the local media market. The agency is one of the most cited Armenian news resources, while its website at newsarmenia.am registers more than 1.1 million visits per month. The agency is conducting active marketing in social networks and currently has 148,000 subscribers in Facebook and 250,000 views per day.
Yandex. Zen is a personal recommendations service created by Yandex that uses machine learning technology. Zen creates a feed of content that automatically adjusts to the interests of a user. The selection of content is based on the analysis of browsing history, user-specified preferences, location, time of day and other factors. Zen has a weekly active user audience of more than 20 million. –0—
"The new format helps the news agency build up an audience by showing publications to people with similar interests. One of the advantages of the channel is that it promotes the articles, attracting the attention of the interested audience," said Galina Davidyan, Director General of Novosti Armenia news agency.
The narrative format is bright and colorful content that attracts the attention of readers and is suitable for telling stories adapted for viewing on smartphones. Each narrative is a series of screens, which one can flick through. This format allows readers to create vivid stories, combining text, video, hyphas and images.
Novosti Armenia news agency has been operating for more than 10 years and is one of the leaders of the local media market. The agency is one of the most cited Armenian news resources, while its website at newsarmenia.am registers more than 1.1 million visits per month. The agency is conducting active marketing in social networks and currently has 148,000 subscribers in Facebook and 250,000 views per day.
Yandex. Zen is a personal recommendations service created by Yandex that uses machine learning technology. Zen creates a feed of content that automatically adjusts to the interests of a user. The selection of content is based on the analysis of browsing history, user-specified preferences, location, time of day and other factors. Zen has a weekly active user audience of more than 20 million. –0—
